Inside the Game Developer Studio

making sense of the video game business

Inside the Game Developer Studio header image 4

Game Developers Are From Mercury and Marketing Is From Neptune

September 20th, 2008 · No Comments · Inside the Studio

One of the big bogeymen in stories that developers tell each other is the “Marketing Department.” The story always ends up the same way, “and then we had to change the game … for the worse.” If you read any developer’s blogs, it is clear that most don’t hold marketing in high esteem. They are […]

[Read more →]

Tags:····